Inside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more.

Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the brutal playbook that’s rewriting consumer SaaS.

You’ll learn:

The secrets behind Bending Spoons’ $500 million annual revenue

Why TikTok, Shorts, and Reels are more powerful than any ad network for app growth

The playbook for cutting costs, boosting review scores, and scaling faster than competitors

Why retention is all about renewals, not DAU or D30

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Darius Mora

Youtube channel: ⁨@DariusMora⁩

https://www.linkedin.com/in/moravcik/

Youtube: https://youtu.be/xP3AziedKW0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Bending Spoons and Guests

02:49 Bending Spoons' Unique Business Model

08:21 Hiring Practices and Company Culture

11:19 Acquisitions and Market Strategy

18:17 Transitioning from Gaming to App Development

24:15 The Impact of Viral Trends on App Success

29:37 User Acquisition and Marketing Techniques

34:14 Subscription Models and User Retention Strategies

37:31 Key Metrics for Success

39:23 Understanding Retention and Monetization in Gaming

41:11 Creative User Acquisition Strategies

42:09 Manipulating Reviews for Better App Ratings

44:07 Leveraging TikTok for User Acquisition

50:19 Navigating Paid User Acquisition Challenges

53:28 The Importance of Creative Testing

55:39 The Power of Authentic Content in Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric