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Influencers vs. Authenticity: A Look At The State of Beauty

Influencers vs. Authenticity: A Look At The State of Beauty

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In this conversation, Sonji Cosby and KJ Brewer explore the evolving landscape of the beauty industry, focusing on trends, the role of influencers, the impact of AI, and the importance of storytelling and authenticity in beauty brands. They discuss how consumer preferences have shifted towards quality and performance over celebrity endorsements, the challenges posed by AI in creating authentic beauty content, and the significance of brand narratives in connecting with consumers. The discussion highlights the need for innovation and inclusivity in beauty products, as well as the importance of user reviews in shaping consumer trust.

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