Influencer Marketing in Political Campaigns – Courtney Weaver (IMGE) cover art

Influencer Marketing in Political Campaigns – Courtney Weaver (IMGE)

Influencer Marketing in Political Campaigns – Courtney Weaver (IMGE)

Listen for free

View show details

About this listen

Have a question, comment, idea or suggestion? Send us a text.

Courtney Weaver, Executive VP at IMGE, cuts through the hype around influencer marketing in political campaigns. Discover why influencers aren't just celebrities with massive followings - they're trusted voices like teachers, veterans, and mom bloggers who've built authentic relationships with niche audiences.

In this conversation with host Eric Wilson, learn practical strategies for incorporating user-generated content into your paid media mix, why you can't skip traditional digital advertising, and how campaigns of all sizes can leverage this relationship-based approach. Wilson and Weaver explore everything from ballot initiatives to local races, delivering actionable insights on budgeting, platform selection, and the mindset shift required to work effectively with content creators.

Perfect for campaign managers, political consultants, and anyone looking to understand how authentic storytelling and digital targeting work together in modern political communications.

Become a Friend of the Trend: https://campaigntrend.com/friends/

Visit our website: CampaignTrend.com
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.