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Industrial Marketing Simplified

Industrial Marketing Simplified

By: Chad Kroeker and Tyler Chisholm
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About this listen

 Curious about Industrial Marketing? Listen to this 6-part Industrial Marketing audio course from clearmotive marketing. This series features easy-to-understand discussions designed for non-marketers designed to get you up to speed on B2B Industrial Marketing fundamentals.© 2022 clearmotive marketing group Economics Marketing Marketing & Sales
Episodes
  • Getting It All to Work: People, process & technology

    Getting It All to Work: People, process & technology
    Nov 15 2022

    In this episode, Chad and Tyler help you bring together all of the module lessons. Understand everything that's been covered with a recap and a few new insights. Learn about:

    • Everything we've covered with a recap
    • People, process and technology
    • Building a repeatable sales and marketing process
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    18 mins
  • Technology: Typical pitfalls and finding opportunities

    Technology: Typical pitfalls and finding opportunities
    Nov 15 2022

    In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about:

    • The primary benefits: speed, scale, automation, and insights
    • Why industrial companies often give up before they even start
    • Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)
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    25 mins
  • Digital Advertising: Get in front of the right customers without wasting money

    Digital Advertising: Get in front of the right customers without wasting money
    Nov 15 2022

    In this episode, Chad and Tyler help you understand how to use digital advertising to reach the right customers — at the right time — without wasting money. Learn about:

    • Why digital advertising is critical for industrial companies
    • What are the best options and challenges to overcome
    • Determining the budget formula that works best for your business
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    19 mins
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