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Inclusion and Marketing

Inclusion and Marketing

By: Sonia Thompson
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 Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.Sonia Thompson Economics Marketing Marketing & Sales
Episodes
  • 172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People

    172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People
    Jul 17 2025
    Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data? In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong. You’ll learn why customer experience and inclusive marketing are inseparable — and how diversifying your circle of influence can be a highly effective (and often overlooked) strategy for doing both well. This idea is part of my 5C’s framework for building inclusive brands — and in this conversation, we explore how exposure to new people, places, and ideas can transform how you serve all your customers. If you want practical insights on creating more meaningful, equitable brand experiences — this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Patrick Fagan - https://www.patrickfagan.co.uk/
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    32 mins
  • 171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth

    171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth
    Jul 10 2025
    Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively. In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth. If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter got2b - https://www.got2b.com/about/co-creation.html
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    28 mins
  • 170. How Inclusive Brand Partnerships Drive Real Growth

    170. How Inclusive Brand Partnerships Drive Real Growth
    Jul 3 2025
    Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You’ll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Beehiv - https://www.beehiiv.com/
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    26 mins

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