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Inclusion and Marketing

Inclusion and Marketing

By: Sonia Thompson
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 Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson — inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot — and gives you practical strategies to infuse inclusion into every stage of your customer journey, from customer acquisition and conversion to customer loyalty and customer success. Through solo deep dives, expert interviews, and behind-the-scenes case studies with top brands, you’ll learn how to create customer experiences that resonate with underrepresented and underserved communities — and drive business growth. Part of the HubSpot Podcast Network. What you’ll hear: How to build internal systems that support inclusive marketing — so your campaigns are authentic from the inside out. How to deliver marketing campaigns, communications, and customer experiences that win more customers — including people from underrepresented and underserved communities. What’s working (and what isn’t) for brands today as they try to effectively engage today’s consumer. If you’re asking these questions, you’re in the right place: How do I deliver authentic marketing that actually converts more customers? How can I grow my customer base in today’s diverse marketplace? How do I effectively engage underrepresented and underserved customer groups? How do I connect inclusive marketing directly to business growth and results?Sonia Thompson Economics Marketing Marketing & Sales
Episodes
  • 181. Uplevel Your Buyer Personas to Convert More Customers

    181. Uplevel Your Buyer Personas to Convert More Customers
    Sep 18 2025
    Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect your customers. You’ll learn how to move beyond demographics, close the persona gap, and create campaigns that convert more people into loyal customers. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter How to plan more inclusive business events with Eman Ismail - https://inclusionandmarketing.com/ep-130-how-to-plan-more-inclusive-business-events-with-eman-ismail/
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    25 mins
  • 180. Performance Marketing’s Biggest Miss—and How to Fix It

    180. Performance Marketing’s Biggest Miss—and How to Fix It
    Sep 11 2025
    Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential. In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and whose voices get prioritized can mean the difference between clicks that fall flat and strategies that drive loyalty and growth. If you want to close the gap, strengthen trust, and ensure your marketing resonates with today’s evolving consumer base, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Laura Lee on LinkedIn - https://www.linkedin.com/in/llee01/ LL Consulting - https://www.linkedin.com/company/teamllconsulting/ Asians In Advertising - https://www.asiansinadvertising.com/
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    27 mins
  • 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash

    179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
    Sep 4 2025
    Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making. In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover how decisions around values, who’s really in charge, and whose voices guide your strategy can make or break customer trust. Tune in for practical insights to help you lead with clarity, avoid costly missteps, and build a brand that resonates with today’s consumers. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter
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    13 mins
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