[Real Time] Impact of Group Business cover art

[Real Time] Impact of Group Business

[Real Time] Impact of Group Business

Listen for free

View show details

About this listen

Drawing on his front-line experience and past career in hotel and destination sales Professor Jones explores how group business — including meetings, incentives, conventions, and events (MICE) — drives hotel performance. From understanding departmental coordination to identifying guest segments, this episode offers insights valuable for both hotel and event management students.

Key Takeaways:

  • Group business is often the key to filling hotels during slow periods, such as weekdays or off-season months.
  • The sales department, though often physically removed from operations, plays a critical behind-the-scenes role in generating occupancy and revenue.
  • Understanding who the group customer is — and their diverse event types (MICE: Meetings, Incentives, Conventions, Exhibitions) — helps staff better serve their needs.
  • Interns and front-line employees benefit by learning how different departments collaborate to support group business.
  • Experiencing both hotel operations and event planning helps build mutual understanding across industry roles, which is vital for future managers.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.