Liquid Death built an iconic $1.4B brand by breaking the rules—and they did the same with HR. Instead of settling for a broken system, they scrapped it and went all-in on one that actually works.

Now, you can hear exactly how they did it.

Join Alice Young, VP of People & Culture at Liquid Death, and Vanessa Kahkesh, HR Content Lead at Rippling, for a behind-the-scenes look at how they executed a seamless, scalable HR transformation.

In this live webinar, you'll learn:

01 Why 2025 is your best shot to kill legacy HR for good

02 How to lock in executive buy-in—fast

03 Proven frameworks for evaluating HR systems that actually scale

04 Alice's real-world lessons from scaling people at Liquid Death

Guest Bio

Alice Young currently serves as the VP of People and Culture at Liquid Death. Prior experience includes roles as Director of HRBP at FabFitFun from 2019 to June 2021, and Senior Human Resources Business Partner at Riot Games from 2016 to 2018, where Alice supported a large cross-functional team in producing League of Legends and managed employee relations case systems. Earlier positions include Associate Director at California Lawyers for the Arts and Dispute Resolution Associate at the Center for Conflict Resolution, where Alice facilitated mediation services. Alice holds a Juris Doctor degree from Loyola Law School and a Bachelor's degree in Sociology from California State University, Northridge.

Guest Quote

“ We're here to ensure that the business is successful, that we have the right people in the right place at the right time, focused on the right things with the right goals.”

Time Stamps

[02:40] Meet Alice Young: From Law to People & Culture

[04:56] Building HR From Scratch

[06:34] The Big Switch

[13:51] Scaling Culture & Vision for HR

[16:37] Implementing Rippling

[18:26] Advice for the Next Generation

Sponsor

I’m Telling HR is brought to you by Rippling, the #1 rated HR workforce management system that eliminates the friction from running a business. Visit Rippling.com to learn more.

Links

Subscribe to the I'm Telling HR newsletter – Join thousands of HR pros leveling up their leadership.

Connect with Alice on LinkedIn

Learn more about Liquid Death

Connect with Vanessa on LinkedIn

Learn more about Rippling

This episode features an interview with Julie Barker, CEO of Cultivate Talent.

Julie brings 20 years of experience in HR and recruitment, having scaled teams and shaped talent strategies across startups and global enterprises, including Aprimo, Teradata and Appirio. She’s an advisor at Tercera, a VC firm focused on the next wave of cloud companies, and serves on the board of Next Gen Talent, where she helps rising HR leaders build the business acumen to drive impact.

In this episode, Julie unpacks what it really means to build an intentional people strategy in the age of AI. She shares a practical approach to evolving roles, structuring headcount planning that adapts in real time, and aligning talent to shifting business goals. Whether you’re leading a team of 10 or 10,000, Julie’s insights will help you design a more agile, aligned, and human-centered talent roadmap.

Guest Bio

Julie has spent 20 years in HR and Recruitment at companies across all stages and across the globe. Julie is an advisor for Tercera, which is a venture capital firm focused on enabling the third wave of cloud computing. She also serves on the board of Next Gen Talent focused on equipping emerging HR and Talent leaders with the business skills to move their organizations forward.

Guest Quote

“Companies spend a lot of time on their annual headcount plan… and then what I think sometimes happens is we lose sight of these quarterly checkpoints...We forget to reconnect the headcount strategy to those goal realignment conversations.”

Time Stamps

[00:41] Meet Julie Barker: Her Journey Into Talent Strategy

[03:32] The Hidden Risk of Hiring “Great” People

[07:59] What Intentional People Strategy Really Looks Like

[09:32] The Annual Headcount Plan Mistake Most Companies Make

[17:14] Designing for AI: Shifting Orgs, Roles & Mindsets

[21:39] Culture Truths: Tough Decisions, Real Alignment

Sponsor

I’m Telling HR is brought to you by Rippling, the #1 rated HR workforce management system that eliminates the friction from running a business. Visit Rippling.com to learn more.

Links

Subscribe to the I'm Telling HR newsletter – Join thousands of HR pros leveling up their leadership.

Connect with Julie on LinkedIn

Learn more about Cultivate Talent

Connect with Leighton on LinkedIn

Learn more about Rippling

This episode features Part 2 of a conversation with Bukky Osifeso, founder of TAG HR Consulting.

From building people-first cultures at Netflix and Disney to launching her own game-changing consultancy, Bukky is redefining what modern HR leadership looks like. With over 20 years of experience across some of the world’s most respected brands, she brings a rare blend of big-company insight and startup agility to everything she touches.

In Part 2, Bukky walks us through what it really takes to lead a massive global reorg—with over 700 employees across APAC, EMEA, LATAM, and the U.S. She shares how she shifted power from headquarters to local leaders, designed an operating model that enabled true autonomy, and kept people at the center even as reporting lines and job scopes evolved. From surfacing unspoken fears in “safety net chats” to building cross-functional working groups that actually had teeth, Bukky offers a human-first roadmap for org design at scale.

Guest Bio

Bukky Osifeso is a seasoned HR executive and the founder of TAG HR Consulting, a boutique firm specializing in Fractional HR leadership and end-to-end people solutions for startups and small to mid-sized businesses. TAG helps organizations build scalable HR infrastructure, shape impactful people strategies, and cultivate strong leadership cultures through tailored consulting, audits, organizational design, talent development, and strategic advisory support.

With over 20 years of experience, Bukky has held influential roles across leading global brands including 7.5 years at Netflix, 11 years at Disney, and 2.5 years at Amgen. Her career has been anchored in transforming organizations through purpose-driven leadership, people-first strategies, and a deep understanding of business operations.

Based in Valencia, California, Bukky is a proud wife and mom of three (ages 12, 8, and 4). Outside of work, she finds joy in daily walks (Over 500 days!), travel, and creating floral arrangements that reflect her creative spirit. Her leadership brand? Authentic and human. Period.

Guest Quote

“Stop playing therapist and start playing chess. Influence isn’t built on how nice you are—it’s built on how necessary your voice becomes when the pressure is on.”

Time Stamps

[00:25] Meet Bukky Osifeso: From Big Tech to Bold HR Consulting

[01:26] The Real Work of Organizational Change

[02:34] How to Design for Scale Without Losing People

[05:34] Behind the Scenes: Frameworks That Drive Smart Decisions

[05:48] Local Empowerment That Isn’t Just Lip Service

[09:29] What We Got Wrong—and What We’d Do Differently

[15:43] Bukky’s Playbook: Advice for Leading Global Reorgs with Heart

Sponsor

I’m Telling HR is brought to you by Rippling, the #1 rated HR workforce management system that eliminates the friction from running a business. Visit Rippling.com to learn more.

Links

Subscribe to the I'm Telling HR newsletter – Join thousands of HR pros leveling up their leadership.

Connect with Bukky on LinkedIn

Learn more about TAG HR Consulting

Connect with Leighton on LinkedIn

Learn more about Rippling