In this episode of Ignite & Scale, we sit down with Johan Sundstrand — serial entrepreneur and founder of Phyron, one of the most innovative AI scaleups transforming automotive retail.

Johan’s entrepreneurial journey spans over two decades, from building Kalix Finans in fintech (scaled to 60,000 users and acquired by Folksam), to founding Freya News (later acquired by Jabmo), and leading Jabmo’s EMEA commercial strategy before pivoting into automotive. Along the way, he’s raised over €60 million in venture capital and scaled multiple businesses across Europe and North America.

In this episode we cover:

• The origin story of Phyron and how it’s redefining vehicle retail through AI-powered, video-first listings.
• Scaling a SaaS platform to 4,000 dealerships in 40+ countries, streaming 700,000+ videos monthly.
• Lessons from Johan’s entrepreneurial path: persistence, product vision, and knowing when to pivot.
• His perspective on AI’s role in the future of automotive retail — and how SaaS founders can future-proof.
• Why stepping back as CEO in 2025 is the right decision, and the leadership lessons behind it.

👉 If you’d like to connect with Johan directly, you can reach him on LinkedIn.

More episodes at:
🎧 www.cambriaprivatecapital.com

© Copyright Cambria Private Capital. All Rights Reserved.

🔍 Episode Overview:
In this episode, Mike Allen sits down with John Veichmanis, CEO of Carwow, to unpack his leadership journey and the bold vision he’s shaping for one of the UK’s most influential automotive platforms.

They explore:

• John’s early career and what drew him to Carwow
• How he’s steering the business as a true marketplace leader
• Lessons from shifting consumer behaviour and dealer expectations
• The future of automotive e-commerce and platform innovation
• What excites him most about where the industry is heading

Whether you’re a founder, operator, or investor in mobility or marketplaces, this episode is packed with insight on scaling a digital platform while staying anchored in product, purpose, and people.

🧠 Key Takeaways:

• The power of building a true two-sided marketplace
• Why leadership means simplifying complexity
• How Carwow balances growth, brand, and trust in a changing industry
• Insights into where UK automotive is headed in the next 3–5 years

🎧 Available on Spotify, Apple Podcasts, or wherever you listen.

In this episode of Ignite & Scale, Mike Allen sits down with Ken Cumming, founder of Redhead Automotive, a consultancy renowned for transforming dealer profitability across the UK and Northern Europe.

Ken brings decades of operational experience—from Toyota GB to global consulting with ASE—and shares powerful, no-nonsense insights on what actually drives results in the automotive retail world. If you’re a founder selling into OEMs or dealers, this episode is essential listening.

What we cover:

🔧 Ken’s journey from the shop floor to founding Redhead Automotive

📊 Why most consultants miss the mark—and how Ken’s team stays grounded in the real world

💥 How to unlock hidden margin in aftersales through workshop efficiency, diary management, and people performance

🌍 Lessons from Norway and the Nordics: What EV adoption and cultural nuance teach us about aftersales strategy

💡 How SaaS founders can better pitch ROI to dealerships—ditch the feature lists, focus on time-saving and decision acceleration

Ken’s approach is practical, human-centred, and laser-focused on making dealer operations more profitable—fast.

Connect with Ken:
👉 www.redhead-automotive.com

More episodes at:
🎧 www.cambriaprivatecapital.com

© Copyright Cambria Private Capital. All Rights Reserved.