What if getting your brand wrong meant getting your entire business wrong?

In Episode 2 of Business Growth University, Alan Lazaros explains why your personal brand isn’t just a logo or tagline—it’s the core of your success. He shares how losing touch with who he really was held him back, and how reconnecting with his true strengths changed the game. You’ll learn a simple, powerful tool: one word and three obsessions. Alan’s word is “potential,” and his obsessions are fitness, personal development, and business. He challenges you to find your own and explains why being clear on your identity helps you stand out in a world where 137,000 businesses launch every day. With real stories, honest insights, and a free worksheet to help you do the work, this episode will push you to build your business from the inside out.

Grab the Branding Worksheet here: https://www.nextleveluniverse.com/businessstarfree/

Surround yourself with like-minded individuals. Join the private FB group: https://www.facebook.com/groups/thenextlevelnation/

How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Episode highlights:
(0:00) Intro
(1:05) Why your brand must reflect who you are
(2:29) Branding vs. reputation with real-world examples
(4:18) Podcast beginnings and early identity struggles
(10:06) Finding your core essence
(13:34) Wandering generality vs. meaningful specific
(14:20) One word, three obsessions explained
(18:17) The difference between vehicles and obsessions
(19:52) Coaching vs. podcasting as tools
(21:27) “True North” questions to discover your essence
(23:55) Outro