Ideation to Action: The Value of Branding
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Ideation to Action: The Value of Branding
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About this listen
In this podcast episode, highly skilled, multi-talented former commercial banking professional Allison McFarlane, MBA, shares her journey from banker to entrepreneur, learning from her experiences helping businesses succeed financially. Allison answers compelling questions and provides pragmatic insights, relatable experiences, and excellent branding advice to help anyone, from beginners to veterans in business, define their authentic brand. Her insights capture the essence of core mindfulness principles of self-acceptance, beginner's mind, trust in self, detachment, patience, generosity, and gratitude.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.