Question or comment? 🙋‍♀️ Send me a text message!

Today, I'm talking with the truly talented Michelle Knox, a brand strategist and designer who has become not only one of my closest friends, but also one of my most trusted advisors over the years.

Michelle helps women entrepreneurs, small businesses, and nonprofits cut through the noise and create messaging that actually makes the right people stop and pay attention.

In this episode, we’ll dive deep into why most people are starting their branding journey completely backwards, and how to fix that before wasting another dollar on pretty graphics that don't convert.

Michelle breaks down her powerful "3 C's" framework and shares some seriously eye-opening stories about what happens when you finally get clear about who you really serve.

(And, uhm, we’ll include a behind-the-scenes look at my own brand evolution that I hadn't exactly planned to share…😅).

In our conversation, you'll learn:

• The essential step you must take before you even think about designing a logo or a website.
• Why your messaging should REPEL most people from working with you. (And yes, I meant to say that.)
• The one fear that you must face, if you want to stop looking and sounding like everyone else. (And please, for the love of your clients, do stop looking and sounding like everyone else!)
• A simple way to test whether your messaging is landing with the right people (Spoiler alert: this one could take you out of your comfort zone.)

Michelle also shares that standing out isn't about being louder (or prettier or more poetic or more clever or…whatev’s).

It's about being clearer.

#TRUTH: Bland branding might feel safe, but it's also invisible.

One of the things I love about Michelle is her ability to call it out when she sees me making a mistake in my own branding.

Today - you will learn from her too, just as I have.

Give it a listen.

~Wendy

P.S. Did this make you think? If so, good. That’s what my goal is here on the Ideal Practice podcast. And if that happens often - if you love the value that we bring to you each week - would you please give us a 5 star review and a few words over on Apple Podcasts?

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TODAY’S GUEST: MICHELLE KNOX

Michelle Knox is the owner of Lone Red & Co., an online branding & marketing collaborative. They help entrepreneurs with decades of experience brand their mastery so they can market with confidence, earn more money, create a bigger impact, and feel inspired about what's next in their businesses (and lives!).

In addition to Lone Red & Co.'s marketing services, Michelle also offers growth consulting to small businesses and nonprofits who are looking to grow their revenue and impact. Partnering with them to identify and fix the leaks in their marketing and sales systems so they can scale without having to hire more staff.

Her Website: lonered.com

LinkedIn: linkedin.com/in/loneredandco/

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MENTIONED:

And excellent book: Start With WHY, by Simon Sinek

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Question or comment? 🙋‍♀️ Send me a text message!

Are you a relationship expert in one way or another?

Feel like that’s something you have a pretty good handle on?

As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself?

The truth is, many of us struggle with the very foundation of all healthy connections: trust. And especially: with trusting ourselves.

Today I'm talking with Human Connection expert Railey Molinario, who is passionate about the concept of "Relationship Intelligence™". She says there is a missing component we can all use to truly develop the life we dream of having - and it starts with learning to listen to ourselves.

In this episode, you'll learn:

• Why the quality of our relationships determines the quality of our life (and how to make sure yours are thriving).
• The one skill we all master as healers, but often lack in our own lives - and what happens when we start to practice it with ourselves. (Oooh - that’s interesting!)
• Why brainstorming is one of the most valuable skills you have – and how to use it to change your life.
• A simple hack to shift yourself out of the “I’ll be happy when …” mindset.

This conversation is packed with a ton of truth bombs, y'all, but here's what I really want you to hear…

You are worth the life of your dreams.

You are worth following through on the promises you make to yourself. You are worth creating boundaries that honour your values – especially as someone whose work is helping others.

So give this one a listen. And then maybe grab a journal and ask yourself the best question ever: If you could wake up tomorrow and be anywhere, doing anything – what would your life look like?

Because if it’s in your heart, it’s meant for you. Trust me.

But more than anything, trust yourself.

(Because you really can make it happen.)

Here’s to the power of your dreams,

~Wendy

P.S. Got a dream you can’t imagine coming true?? Or maybe, a dream you CAN imagine, but just don’t know where to start in order to get there? I’d love to hear about it. Send me an email at wendy@WendyPittsReeves.com, and I’ll answer you personally!

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TODAY’S GUEST: RAILEY MOLINARIO

Railey Molinario, founder of RI (Relationship Intelligence™), is an international speaker empowering therapists, leaders, and changemakers to build thriving relationships, both personally and professionally. Abandoned at birth and raised in a traumatic home, Railey left at 16 and rebuilt her life through emotional mastery and strategic connection.

Today, she teaches RI (Relationship Intelligence™), a proven method to create aligned, intentional relationships that fuel healing, leadership, and legacy.

Through her coaching, corporate work, and global movement, Railey is helping therapists and entrepreneurs elevate their impact by mastering the one skill that changes everything: human connection.

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THIS WEEK’S JOURNAL PROMPT:

If you could wake up tomorrow and be anywhere, doing anything – what would your life look like?

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Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Question or comment? 🙋‍♀️ Send me a text message!

Hey there, everyone!

Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart. It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts.

Because here's the thing... life happens to all of us sooner or later, right? Whether you're clocking in for someone else or running your own show, challenges are a fact of life.

But when you're the CEO of your practice, you don't always have the luxury of just calling in sick. You've got clients counting on you, maybe staff who depend on their paychecks, and your own financial wellbeing hanging in the balance. 😵‍💫

So how do you keep your practice going even if it feels like everything is crumbling around you?

Well, there are lots of ways, turns out. And today, I thought I’d share a bit of guidance from my own 25+ years of hard-earned experience - keeping practices running through some pretty intense life storms.

In this episode, you'll hear:

• The key to keeping your sanity when life starts falling apart.
• The best way to prepare yourself for the unexpected.
• The key signs that your business might be heading for trouble.
• EXACTLY what to do when disruption hits.

This episode was a personal one for me, because - well - #life.

I've navigated infertility treatment while launching my first practice, managed international adoptions while moving houses, and later - handled divorce, illness, aging parents, and out-of-state moves - all while keeping the business doors open and serving my clients well.

It didn't get easier over the years, but I definitely got better at it.

So today, I want to share some ideas for how you too can navigate choppy waters when the storms come - because they will.

Give it a listen.

~Wendy

P.S. Do you have a favorite way of coping at your practice when life gets messy? Send me an email at wendy@WendyPittsReeves.com and share your experience. I’d love to hear!

P.P.S. If you’re enjoying the podcast (as many of you tell me you are!), could you help me spread the word? Are there two friends or colleagues you know who could really use a boost of encouragement each week? Please share this episode with them. They’ll thank you!

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MENTIONED:

Episode #160 - How Do You Serve Clients When You're Barely Surviving, Yourself? A Conversation with Gordon Brewer

Episode #146 - I Had No Idea How Important a Professional Will Was - And Then I Met Robyn Miller.

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FREE RESOURCES:

COACHING: Need some help with your practice?

Got a problem in your practice that you can’t solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.

QUICK START CONSULT:

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com