Welcome to Beyond the Article, the podcast where articles don’t end with a period. Here, they come to life—expanding ideas and deepening reflections with the help of two artificial intelligences: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) and JocAI, my digital clone.

In this first episode, we dive into the article “Symptoms of Moving Without a Product Vision”, which explores the quiet—but dangerous—signs of when a product team is operating without a clear vision.

Topics covered:

➡️ Fragmented understanding: how the lack of vision leads each person to create their own narrative about the product.

➡️ Directionless decision-making: the risk of prioritizing based on hierarchy or opinion instead of clear strategic criteria.

➡️ Misaligned structures: teams organized by technology rather than by problem or product domain.

➡️ Confusing culture and communication: departments telling different stories about the same product.

➡️ Loss of identity: when the product becomes generic, hard to position, and lacks real differentiation in the market.

➡️ The role of product leadership: how to build a vision that aligns and inspires, even in uncertain contexts.

➡️ Vision as a collective practice: listening to different perspectives and shaping them into a shared direction.

Welcome to Beyond the Article, the podcast where articles don’t end with a period. Here, they come to life—expanding ideas and deepening reflections with the help of two artificial intelligences: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) and JocAI, my digital clone.

In this first episode, we dive into the article “Symptoms of Moving Without a Product Vision”, which explores the quiet—but dangerous—signs of when a product team is operating without a clear vision.

Topics covered:

➡️ Fragmented understanding: how the lack of vision leads each person to create their own narrative about the product.

➡️ Directionless decision-making: the risk of prioritizing based on hierarchy or opinion instead of clear strategic criteria.

➡️ Misaligned structures: teams organized by technology rather than by problem or product domain.

➡️ Confusing culture and communication: departments telling different stories about the same product.

➡️ Loss of identity: when the product becomes generic, hard to position, and lacks real differentiation in the market.

➡️ The role of product leadership: how to build a vision that aligns and inspires, even in uncertain contexts.

➡️ Vision as a collective practice: listening to different perspectives and shaping them into a shared direction.

Seja bem-vindo ao Beyond the Article, o podcast onde os artigos não terminam no ponto final. Aqui, eles ganham vida nova, expandindo ideias e aprofundando reflexões com a ajuda de duas inteligências artificiais: C.L.A.R.A. (Creative Language AI for Reflective Augmentation) e JocAI, o meu clone digital.

Neste primeiro episódio, mergulharemos no artigo “Sintomas da falta de visão de produto”, que aborda os sinais silenciosos, mas perigosos, de quando um time de produto navega sem uma visão clara.

Assuntos abordados:

➡️ Fragmentação de entendimento: como a falta de visão leva cada pessoa a criar sua própria narrativa sobre o produto.

➡️ Decisões sem direção: o risco de priorizar por hierarquia ou opinião, em vez de critérios claros e estratégicos.

➡️ Estruturas desalinhadas: times organizados por tecnologia em vez de problemas ou domínios de produto.

➡️ Cultura e comunicação confusas: departamentos contando histórias diferentes sobre o mesmo produto.

➡️ Perda de identidade: quando o produto se torna genérico, difícil de posicionar e sem diferenciação real no mercado.

➡️ O papel da liderança de produto: como construir uma visão que mobilize e alinhe, mesmo em contextos de incerteza.

➡️ A visão como prática coletiva: ouvir diferentes pontos de vista e transformá-los em uma direção comum.

Beyond the Article