378. Stop Lighting Your Marketing Budget on Fire cover art

378. Stop Lighting Your Marketing Budget on Fire

378. Stop Lighting Your Marketing Budget on Fire

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Watch the full episode on YouTube: HERE

What’s in this episode:
If you’re dumping thousands into ads but still leaking money on refunds, chargebacks, and missed closes—this episode is your wake-up call. Michael and Courtney break down why “more leads” isn’t the fix and how the real ROI comes from sales training, service, and people development. From the $250K pajama shoot story to the one objection that should set off alarms (“my team doesn’t need training”), this is your audit for the rest of the year.

Whether you run a lean shop or a multi-million dollar agency, this is the reminder to stop lighting your marketing budget on fire and start investing where it actually pays.

[00:00] Why you’re probably not auditing this part of your business
[01:00] The $250K pajama photo shoot vs. $5K training budget
[02:30] The hidden costs of poor service and sales training
[03:30] Stop throwing money at lead gen without fixing the follow-through
[04:30] Why “Sales cures all” (not marketing)
[06:30] The team objection that tells you you’ve got the wrong people
[08:00] Building a culture of training and development
[09:00] Why your people = your best investment
[10:00] The fastest way to improve ROI without spending more on ads
[11:00] Final takeaway: Sales cures all

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Have a question or want to talk to Michael directly? It’s really him, not a robot. Text “BUZZ” to (816) 727-7610

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