What if the key to unlocking new revenue streams wasn’t just selling more, but tearing down the walls between your teams, and adding a layer of immersive tech to the mix?

In this episode of Foundation Issues, host Dhara Patel, CEO of Outer Realm, sits down with Lorena Morales, RevOps Executive, Advisor, and Design Thinker, to explore how breaking silos, recovering “lost” deals, and integrating VR are reshaping operations in the built world.

Lorena shares her journey from product design to pioneering RevOps as a service, including how she recovered over 20,000 abandoned opportunities through a “rescue revenue” initiative, and why traditional GTM titles and heavyweight CRMs are losing relevance. She also explains why aligning marketing, sales, and customer success isn’t optional; it’s essential for sustainable growth.

Dhara adds her perspective from the immersive VR space, showing how virtual environments accelerate decision-making, improve project delivery, and serve as collaborative, data-rich tools, not just visualization gimmicks. Together, they unpack the challenges of innovating in a legacy driven industry and where the next decade’s biggest opportunities lie.

What You’ll Learn:

• How to recover value from “abandoned” opportunities with rescue revenue strategies
• Why dismantling silos is the fastest route to operational efficiency
• How AI is reshaping real estate operations today, and what’s next
• Why traditional GTM roles and bulky CRMs are losing traction
• How VR can drive collaboration, not just visualization
• Leadership lessons on time management, trust-building, and leading change in resistant industries

Connect with Lorena Morales:

• linkedin.com/in/moraleslorena
• medium.com/@eledeloca

Connect with Dhara Patel:

• linkedin.com/in/dharapatel001
• outerrealmvr.com

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