What if one person could build a $100 million brand — without a team? Pietra’s new AI assistant is making that future possible right now.

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In this episode of The Business of Creators, Ian Shepherd sits down with Ronak Trivedi and Tala Akhavan, co-founders of Pietra, to explore how their new AI assistant is revolutionizing e-commerce. They dive into the powerful potential of AI-powered digital workers and how this new tech is helping solo creators build and scale brands like never before.

Topics Discussed:
- The launch of Pietra’s AI assistant for e-commerce operations
- How AI can automate 80–90% of a business’s backend processes
- Real-world use cases from creators and brand owners using Pietra
- Ethical and creative implications of AI in entrepreneurship
- The duo’s early days at Uber and their approach to tech-driven problem solving

Key Takeaways:
- Learn how Pietra’s AI assistants automate the most time-consuming parts of running a business — from sourcing to fulfillment to marketing
- Discover how solo entrepreneurs can now scale brands faster than ever, with minimal overhead
- Understand the real-world impact of AI on creativity, brand authenticity, and founder focus
- Hear behind-the-scenes stories from Pietra’s early days at Uber and how those lessons shaped their tech
- Get inspired by real case studies of creators and celebrities using Pietra to bring product ideas to life in just hours

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