NinjaAI.com

What is Prompt Engineering and Why It Matters

Welcome back to the NinjaAI podcast where we dive into the cutting edge of AI SEO GEO and everything in between I’m your host Jason Wade founder of NinjaAI.com and today we are exploring something that sits at the very core of modern AI interaction prompt engineering

If you want to reach out or get help with prompt engineering SEO or GEO you can always contact me directly at jason@ninjaai.com or visit our site ninjaai.com

So what is prompt engineering

It is the skill of crafting instructions that get the best output from AI models Whether you’re working with ChatGPT Claude Gemini or image generators like Midjourney or DALL E the way you talk to the model matters and that is what prompt engineering is all about

Think of it like this If you walk into a room and shout Tell me something interesting you might get a random story But if you walk in and say Tell me a compelling story about a small business in Florida that used AI to double revenue in 60 days now you’re likely to get gold

Prompt engineering is not just for coders or AI researchers It’s for marketers creators sales pros educators lawyers real estate agents designers business owners and especially for anyone trying to get found in AI search engines

Let’s break it down into three parts

First prompt engineering helps you control the AI

These large language models are incredibly powerful but they need clarity If you are vague you get vague answers If you are specific you get specific value A good prompt guides the AI like a GPS coordinates guide a delivery driver

Here’s a real world example You could say Write me a blog post about pest control and it would probably be decent But if you say Write a 1000 word blog post using Florida specific pest problems such as palmetto bugs sugar ants and mice include local SEO best practices and target the keywords pest control for businesses in Lakeland Bartow and Sebring That is the power of a great prompt

Now the second part prompt engineering gives you a competitive edge

If you learn how to prompt better than your competitors you can produce better ads blogs scripts reports and even business plans faster and cheaper than they can You can generate unique ideas create beautiful images automate repetitive tasks and even analyze large data sets

This is a big deal because AI is the great equalizer A solo entrepreneur with strong prompt skills can outperform a full team at a big company still stuck in old workflows

At NinjaAI.com we teach businesses how to write better prompts so they can show up in AI engine results That’s what we call GEO or generative engine optimization The goal is to not just be on Google but to be found in ChatGPT Perplexity Claude and Sora

GEO and prompt engineering go hand in hand

You can have the best product in the world but if no one sees it you don’t win That’s why we help service businesses in Florida and beyond show up when a customer says something like Write me a list of the best pest control companies in Polk County

If your business is not part of the AI response it is invisible

You can reach me at jason@ninjaai.com and explore our full range of tools and services at ninjaai.com

Stay smart stay sharp and prompt like a ninja

See you in the next episode

https://www.ninjaai.com/

Welcome to today’s episode where we dive deep into two powerful concepts shaping the digital world right now search engine optimization also known as SEO and generative engine optimization which we call GEOLet’s start with SEOSearch engine optimization is the process of improving your website so it shows up higher on platforms like Google when someone searches for something relevant to your business Imagine you own a pizza shop in Orlando If someone types best pizza near me into Google you want your shop to appear near the top of that list SEO helps make that happenIt’s about optimizing your content your structure and your entire online presence so search engines can easily understand what your site is about and match it to the right people Some of the ways we do that include using keywords writing quality content speeding up your website improving mobile friendliness and building links from other trusted websitesNow here’s something important SEO isn’t just for big brands It’s just as powerful for small and local businesses In fact when done right SEO levels the playing field letting smaller players compete for attention in a crowded market And SEO is not just about traffic It’s about getting the right traffic from people who are actively looking for what you offerAlright now let’s shift to GEOGenerative engine optimization is a newer frontier It’s about optimizing your presence for generative engines instead of traditional search engines What does that mean Let’s break it downThink about tools like ChatGPT Google’s Gemini Claude or Perplexity People are no longer just typing keywords into Google They’re asking full questions and expecting clear human answers Generative engines respond with answers not links And that changes the gameGEO is about positioning your business or content so it appears in these AI driven answers Instead of ranking on a page you become part of the answer You train the engine to know you exist to understand your value and to bring you up when people ask questions relevant to your spaceIf you’re a pest control company in Lakeland Florida for example you want these AI systems to know your services your coverage area your pricing your customer reviews and more That way when someone asks What’s the best pest control service in Polk County the generative engine says something like Based on services and reviews Orkin in Winter Haven is a top choiceHow do you make that happen That’s where GEO strategy comes inIt includes structuring your content for machine learning systems training AI models on your brand using structured data improving your presence on AI accessible platforms and feeding content that is easy for these engines to parse understand and rememberIt’s like SEO but built for the AI powered internet of today and tomorrowHere’s the key differenceSEO optimizes for how search engines rank your content GEO optimizes for how AI engines recall and generate your content in answersIn the past the goal was to get on page one of Google Now the goal is to be in the answerAnd that is a huge shiftSo how do you win with bothThe best strategy is to build a hybrid approach Use traditional SEO to stay visible on search platforms and combine that with GEO techniques to train AI systems about who you are what you offer and why you matterUse long form content with embedded structured data to explain your services Use conversational language so it sounds natural when AI pulls from it Claim your listings across directories social profiles and public data feeds so your business is consistent and visibleAnd stay up to date Because as AI evolves the ways these engines understand and recall data will keep changingIf you’re a business owner this is the moment to get ahead Whether you’re running a law firm a restaurant a real estate office or a pest control company you need both SEO and GEO to stay relevant