Frederick Van Staden is the founder of Kreet, a socially responsible boutique art store, and the co-founder of the South African fashion platform Look Like. With a background as a senior software engineer and team lead at Entelect, he combines his technical expertise with a passion for art and community impact.

As a new father, Frederick is navigating the challenges of entrepreneurship while striving to make a meaningful difference in his local community.

💡 What You’ll Learn from Frederick's Journey:

🔸 Embrace Iteration: Frederick emphasizes the importance of taking action and iterating on ideas rather than waiting for the perfect moment or conditions. This mindset can lead to valuable learning experiences and eventual success.

🔸 Value-Based Pricing: Understanding the difference between value-based and cost-based pricing is crucial for entrepreneurs. Frederick highlights how recognising the value of what you offer can significantly impact profitability and growth.

🔸 Focus on Individual Impact: While initially aiming to donate all profits to charity, Frederick learned that investing in individuals can create a more significant and sustainable impact. This shift in perspective can help entrepreneurs balance their mission with business growth.

🔸 Leverage Your Network: Frederick found that reaching out to his personal network for professional services yielded better quality results than using freelance platforms. Building relationships can lead to more meaningful collaborations and support.

You can connect with Frederick on ⁠LinkedIn⁠ to follow his journey.

🎥 Big thanks to VidOps for supporting Founders Voyage. Use code voyage at ⁠vidops.io⁠ for 10% off expert audio, video, animation, and photography services.

👏 Props to the stellar crew: Nancy Nash, Daniel M. Melo, Carlos Javier Chacón Sánchez, Matthew Ray, and host Spencer Walker-Fooks. You bring this show to life.

🥂 Want to support the journey? Join us on ⁠Patreon⁠ and help amplify more voices like Frederick's.

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