What does it really take to start a business from nothing and build it into a thriving brand? In this episode of Leaders Unplugged, we sit down with Christian Koch — founder and CEO of Jerky Boys — to unpack the real, unfiltered journey of entrepreneurship, marketing, and daily hustle behind the scenes.Christian opens up about the realities of launching a small business, the lessons learned through trial and error, and what it takes to make your product stand out in a crowded market. His story is a masterclass in grit, adaptability, and passion.🎯 Topics We Cover:How Christian started Jerky Boys from scratchThe daily life of a small business ownerMarketing tactics that actually workHow to handle setbacks and scale upWhat it really means to build something you're proud ofThis episode isn’t just about business — it’s about taking ownership of your vision, working hard behind the scenes, and creating something real in a world full of shortcuts.Also thank you to all our Patreon members:Suzi KramerGrandmaJulia Kapsoff👥 Know someone who needs to hear this? Share it.📌 Subscribe for more inspiring conversations with top leaders.👇 Drop a comment and tell us what stood out to you most!#podcast #entrepreneurship #business #marketing #leadership #jerkyboys #grind #hustle #startups #leadersunplugged #dailygrind #motivation #success #businessowner #founderstory #fyp #branding #growth #ecommerce #ceo