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Brand Platform — Not Just a Logo Kit

Brand Platform — Not Just a Logo Kit

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A logo is not a brand. In this episode, we dive into what a true brand platform is—and why it’s essential if you want consistent messaging, emotional connection, and long-term competitiveness.

You’ll learn what makes up a brand platform, why it matters for your marketing efforts, and how to avoid looking bland or forgettable online. Plus, I share real-world examples of brands that get it right—and those that miss the mark.

Questions or suggestions? Email me at ermakova.tatiana.a@gmail.com

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