Demographics Are Dead. Redefining Your Target Audience
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Demographics Are Dead. Redefining Your Target Audience
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About this listen
Most marketers think they know their audience—but rely on outdated profiling that doesn’t drive results.
In this episode, I share how to go beyond age and income brackets using the Jobs to Be Done (JTBD) method and customer interviews. You’ll learn how to uncover real motivations, craft messages that resonate, and avoid the common trap of generic marketing.
Got questions or topic ideas? Reach out at ermakova.tatiana.a@gmail.com
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.