Episode 5 - The BirdseyePost Podcast: Direct Mail for Non-Profits

Reignite your donor base by turning past supporters into dedicated advocates. This episode of the BirdseyePost podcast dives into the art and science of re-engaging lapsed donors for non-profits and charities. You’ll learn how to leverage data-driven insights, smart segmentation, and personalized outreach to transform inactive givers into committed advocates all while safeguarding donor privacy and maximizing your ROI.

Topics we cover:

• Identifying and profiling lapsed donors using your existing CRM data

• Uncovering the reasons behind donor inactivity and tailoring your appeals

• Segmenting by giving history, interests, and engagement to craft relevant messages

• Ensuring data security, consent compliance, and ethical use of donor information

• Automating outreach workflows to save time and boost efficiency

• Measuring impact with real-time tracking and point-of-sale integration

Common questions answered

• What makes re-engagement more cost-effective than acquiring new donors?

• How do you integrate BirdseyePost with existing donor management systems?

• What privacy safeguards protect donor data during re-engagement campaigns?

• How can non-profits personalize appeals to resonate with each donor segment?

• What metrics should you track to prove the ROI of your re-engagement efforts?

Ready to rebuild lasting relationships with your past supporters? Start today and see how our platform can help you reconnect, reengage, and reignite your mission.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your NonProfit: https://birdseyepost.com/nonprofits-charities

Transcript:

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and as always, I'm joined by my fantastic co-host, Charlie.

Thanks, Sammy! It's great to be back here with all of you. Uh, you know, we're really excited about today's topic because it's something that, um, a lot of non-profits and charities really grapple with.

Absolutely, Charlie. Today, we're diving deep into a truly critical area for, like, any organization that relies on donor support: how non-profits and charities can effectively re-engage with their lapsed donors. You know, people who've given in the past but, uh, haven't contributed in a while.

Yeah, it's such an important point, Sammy. Boosting your support base isn't just about finding new donors, is it? It's often about, like, reconnecting with those who already know and, uh, maybe even love your cause. So, we're going to explore how BirdseyePost can really help unlock that potential for you all.

Yeah, exactly, Charlie. I mean, it's funny, a lot of non-profits, they pour so much energy, time, and, like, precious resources into finding new donors, right? Which, uh, absolutely, that's vital. But sometimes, you know, they sort of overlook this incredible asset they already have: their past supporters.

It's so true, Sammy. And, like, you can see why, too, right? Reaching out to someone who hasn't donated in a year or two or even longer, it can feel like a really daunting task. You know, you might be thinking, "Do they even remember us?" or "Why did they stop giving in the first place?" It's a, it's a bit of a mystery sometimes.

Totally. And, uh, you know, a lot of organizations just don't have the internal capacity, like, the staff or the technology, to effectively track and, uh, more importantly, understand why donors became inactive. It's not just about, like, sending a generic "we miss you" email, is it? That just often falls flat.

Episode 4 - The BirdseyePost Podcast: Special Direct Mail Announcement!

Welcome to the special episode of this podcast where we share a major announcement for first-time users of BirdseyePost. Whether you're a small business owner, marketplace seller, artist, or nonprofit marketer, this episode breaks down how to take full advantage of this no-strings-attached special offer and how to use postcards to make meaningful, memorable connections with your audience.

You'll learn:

• How to claim your special direct mail deal in just a few clicks • What personalization options are available (photos, templates, messages)

• Why physical mail stands out more than email in today’s digital noise

• How to use postcards for small business marketing, thank-you notes, holiday campaigns, or just spreading joy

• Why BirdseyePost is the easiest way to create, customize, and send beautiful mail that gets noticed

Common Questions Answered in This Episode:

• How do I get my special deal from BirdseyePost?

• Is there a catch or hidden fee with this promotion?

• Can I upload my own designs and messages to each postcard?

• What types of businesses or campaigns benefit most from direct mail?

• Why is physical mail more effective than email for engagement?

• What makes BirdseyePost different from other postcard or mail services?

This limited-time offer is perfect for anyone who’s been curious about direct mail but didn’t know where to start. With full customization, zero upfront cost (aside from shipping), and an easy-to-use platform, there’s never been a better time to give BirdseyePost a try.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

Transcript:

Hey everyone, welcome back to the BirdseyePost podcast!

Or, well, actually, this is kind of a bonus episode, isn't it, Sammy?

It totally is, Charlie! We, uh, we just had to pop back in really quickly because we’ve got some super exciting news, you know, something we, we just couldn’t wait for our regular scheduled programming to share.

Yeah, I mean, this is, this is big. Like, really, really big news for, for all our listeners out there who’ve been thinking about getting into, you know, sending postcards, or maybe they’re already doing it and just, uh, need a, a serious upgrade.

Exactly! So, okay, drumroll please. For a limited time only, BirdseyePost is offering 1000 free postcards on your very first order! Like, can you believe that, Charlie? A thousand!

A thousand! I mean, that’s not, that’s not like five, or ten, or even a hundred, you know? That’s a literal thousand postcards. And it’s, it’s not some kind of, like, hidden catch, right? It’s just, it’s just free.

Nope, no catch at all, Charlie. This is, uh, genuinely for your very first order with us. We just, we really want to give everyone a chance to experience the quality, the ease, the just, the joy of sending a beautiful, personalized postcard through BirdseyePost.

And, you know, when we say personalized, we really mean it. Like, you can upload your own photos, you can, you know, type your own messages, choose from different, uh, templates, if you want. It’s, it’s all super customizable.

Absolutely. Think about it. A thousand postcards. That’s enough to, like, send a thank you card to every single person you know, twice over. Or, um, you could use them for, you know, a small business, for a marketing campaign. Imagine the reach, the, the personal touch you could add there.

Oh, totally. I mean, if you run, like, a small Etsy shop, or, uh, you’re an artist, or even just, you know, wanting to connect with customers in a really tangible way, a postcard, it just, it stands out so much more than an email, you know? People actually keep them.

Episode 3 – The BirdseyePost Podcast: Direct mail for Customer Retention

Discover how SmartMailers™ are transforming direct mail marketing into a powerful customer retention machine. This episode breaks down how BirdseyePost’s SmartMailers™ use behavior-driven automation, hyper-personalization, and real-time tracking to help businesses of all sizes cut through the digital clutter and connect with customers in a meaningful, measurable way.

What you’ll learn in this episode:

• How SmartMailers™ send automated postcards triggered by actions like abandoned carts on Shopify

• Why personalized features like SmartMaps (dynamic store-locator maps) drive more foot traffic and engagement

• How SnapCapture’s unique QR-code technology captures and syncs lead data instantly with your CRM or email platform

• Tips for integrating SmartMailers™ alongside email and social campaigns to boost conversions

• Best practices for designing clear calls-to-action that maximize ROI
Common questions answered in this episode:

• What exactly are SmartMailers™ and how do they work?

• How can I measure direct mail engagement just like I do with digital ads?

• What makes SmartMaps™ and SnapCapture™ so effective for personalization?

• How does BirdseyePost integrate with Shopify and Klaviyo for seamless automation?
If you’re ready to elevate your marketing strategy with automated, data-driven direct mail, start your first SmartMailer™ campaign and see how easy customer retention can be.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more in our documentation: https://birdseyepost.com/support/docs/retention-smartmailers

Transcript:

Hey, everyone. Today we're talking about a game-changing tool for modern businesses that want to acquire more customers with less effort. It's innovative, targeted, and incredibly effective. We're talking about SmartMailers.

Exactly. If you're struggling to stand out in today's digital noise or looking for a smarter way to connect with your audience, you'll want to stick around. We're going to break down how smart mailers work, why they're so effective, and how BirdsEye Post is making direct mail accessible for businesses of all sizes. By the end of this episode, you'll know exactly how to incorporate smart mailers into your marketing strategy to boost customer acquisition.

Great question. Smart mailers are automated behavior-driven postcards that are triggered in real time based on specific customer actions. For example, say someone abandons their shopping cart on your Shopify store. A smart mailer will automatically send that person a personalized postcard reminding them to complete their purchase.

Exactly. And the unique thing about smart mailers is how personal and tangible they feel. They cut through the digital clutter, landing directly in your customer's hands. Plus, they're completely measurable, so you can track engagement and ROI just like you would with digital ads.

For one, they allow hyper-targeted marketing. You can send postcards tailored to individual customers with personalized offers based on their behavior or preferences. That level of specificity is incredibly powerful.

Another big advantage is ease of use, especially if you're using a platform like BirdseyePost, which handles everything from design to printing to shipping.

And don't forget personalization. With BirdseyePost, you can customize postcards with features like SmartMaps™, which show the recipient's nearest store location, or SnapCapture™, which tracks real-time engagement when someone scans the postcard's QR code.