Episode #3 RangeMe/ECRM - Winning Pitches - Casey's
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Episode #3 RangeMe/ECRM - Winning Pitches - Casey's
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About this listen
How Casey's 1st Innovation Summit led to 19 New Product Finds
Last August, Casey's teamed up with RangeMe and ECRM to launch its first-ever Innovation Summit in an effort to discover new brands that would attract a broader array of customers to its stores. The convenience store chain, which operates more than 2,900 stores across 19 Midwestern states, discovered 19 new brands from the Summit, and their products will be on the shelves this year.
In this interview with ECRM's Joseph Tarnowski, Casey’s VP of Merchandising Chris Stewart shares the chain’s initial goals of the summit, the process in which the final brands were chosen, and some advice for suppliers looking to get on the shelves at its stores.
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