Episode #6 RangeMe/ECRM - Winning Pitches - This Girl Walks Into A Bar
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Episode #6 RangeMe/ECRM - Winning Pitches - This Girl Walks Into A Bar
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About this listen
Sisters Jordan Catapano and Jocelyn Dunn are truly examples of how persistence and tenacity can pay off for brand owners. Over the past decade, they went from bartenders to authors to owners of a bartending business, then became CPG brand owners with the launch of a line of cocktail mixers called This Girl Walks Into a Bar.
Then earlier this year they lost the bartending business to the Los Angeles wildfires. During this same time, however, they landed KeHE Distributors from a meeting at ECRM’s On & Off Premise Adult Beverage Session, which led to a deal with Total Wine & More. Most recently, they earned a Fast Pass at Walmart’s Open Call from a RangeMe submission.
In this podcast, you’ll hear how the sisters stuck with their passion through this wild roller-coaster ride and evolved their business over the years into the fast-growing emerging brand it is today.