
Great Practice, Great Life: How Valerie Peterson Helps Attorneys Build Profitable Firms Without Burning Out
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About this listen
Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves.
Discover how Valerie’s journey, from practicing law to leading two national organizations, shaped her vision for helping attorneys master both business excellence and personal well-being. In this episode, she breaks down the three pillars of long-term success, highlights common mistakes that hold firms back, and shares real-world transformations that prove a Great Practice, Great Life is possible.
✅ Atticus’ three pillars of law firm success: focused time management, building a great team, and client development
✅ Why revenue is determined by your capacity—not just client volume
✅ The operational mistakes that hold law firms back: hesitancy to hire, lack of marketing confidence, and failure to budget
✅ A client success story: 400% growth in six years and six weeks of vacation annually
✅ How teams can contribute to marketing through gamified referral strategies
✅ Why positioning yourself as a thought leader builds trust and drives referrals
✅ The leadership habits that inspire, retain, and empower staff
✅ How “slowing down to speed up” and reclaiming your mornings can transform your practice
Whether you’re growing your firm or feeling stuck in day-to-day overwhelm, Valerie’s insights will challenge, inspire, and give you actionable steps to build both a thriving practice and a life you love.
📞 Connect with Atticus at https://atticusadvantage.com/
to explore coaching programs and resources for attorneys.
Video version on YouTube
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