From sleeping in a car to running a $60M brand in just two years—Alejandro Vela’s story doesn’t even sound real.

In this episode, Rich sits down with Alejandro (El Barbas Hats) to break down how he went from failed restaurants, tow trucks, and street food hustles to building one of the fastest-scaling hat brands in the world. From selling at swap meets to collabs with Mexico’s biggest artists and $1.3M drops in minutes—this is the blueprint for turning nothing into everything.

They cover:

• How eight failed businesses became the foundation for a $60M empire
• The exact moment he went from homeless to unstoppable
• Why hats became the ultimate scalable fashion product
• How he used TikTok to test, market, and blow up his brand
• The mindset shift that turned every failure into fuel

If you’ve ever felt like you were too far behind, this episode proves you’re one decision away from a whole new life.

Let’s get it.

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