What is the price of a purpose-driven life? For over a decade, Jordan Corcoran has been a leading voice in youth mental health, building the nationwide movement "Listen, Lucy" from her own personal trauma. But what happens when the story that defines you also begins to trap you?In this raw and unfiltered conversation, Jordan shares the brutal truth about her entrepreneurial journey. She reveals the "unhealthy work ethic" and "touch of delusion" it took to survive a seven-year grind before seeing success. Jordan details the devastating moment she lost everything overnight during the pandemic and the resilience it took to pivot and build her second successful company, The Corcoran Collective, from the ashes.This is a receipt of the unspoken cost of being a founder, the courage it takes to step back from the very mission that defines you, and how to evolve beyond your origin story without losing the purpose that drives you.00:00 Is Having a Purpose Worth the Pain?01:02 Pittsburgh Pale01:27 Welcome to Pittsburgh02:22 Firehouse Red02:28 What Fires You Up? (The Good Way)04:50 What Fires You Up? (The Bad Way)05:43 Who is Lucy?08:57 The Birth of the Corcoran Collective11:26 Helltown DVE Rocks12:22 The Impact of Listen, Lucy15:36 Evolving Beyond the Origin Story18:25 Cobra Toes19:10 How to Survive the Entrepreneurial Grind26:22 Erie's Railbender26:42 The Future of Mental Health in America31:20 Weizen Up32:28 Wising Up the Next Generation of Entrepreneurs35:48 How to Connect with Jordan#businesspodcast #pittsburgh #thoughtlitersWHAT IS THOUGHT LITERS?Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share a flight of local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise. The questions evolve as the sip changes.The show is proudly founded and produced in Pittsburgh, PA.The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that, inspired by Hot Ones and Chicken Shop Date and Sundae Conversation and Hart to Heart and a laundry list of others.Because if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.