What does it take to humanise a deeply technical B2B product?

In this episode of Human Marketing, Juliana Kelly, VP of Growth Marketing at Cloudsmith and former HubSpot and Recorded Future leader, joins Chris Nelson to break it down.

Juliana shares her journey through demand gen, navigating a pandemic-era pivot, and her strategies for making developer-focused SaaS resonate on a human level.

From building trust with video to leveraging AI without losing soul, this episode is packed with insights for marketers navigating the future of tech, content, and authenticity.

Connect with Juliana Kelly on LinkedIn

Follow Cloudsmith on LinkedIn

Visit Cloudsmith's Website

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedIn

Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

• (00:01) - From HubSpot to Cloudsmith: Meet Juliana Kelly
• (06:14) - Pandemic Pivots and Adapt 2020
• (10:45) - Redefining Demand Gen for a Changing World
• (11:57) - Humanising a Deep-Tech SaaS Product
• (16:34) - Finding Customer Pain Points Internally
• (20:35) - Why B2B Needs Bold Video: Lessons from Wistia
• (26:30) - Authenticity vs AI: How to Stand Out in a Synthetic World
• (32:06) - How to Use AI Right, Without Losing the Human
• (34:39) - The New Metrics: SEO, ChatGPT & LLMs in Marketing
• (35:40) - Stop Talking About Your Product: Real Thought Leadership Strategy
• (38:30) - Building Trust Before the Pitch: Smarter Content Plays