In this solo episode, Cynozure CEO Jason Foster explores what it really means to create value with data and AI and why it can't be treated as a nice-to-have outcome at the end of a project.

Jason breaks down a practical, repeatable approach to designing value in from the start, with clear intent, strong foundations, and input-focused delivery. He shares real-world examples and analogies to show how organisations can shift from vague goals to measurable, meaningful impact.

This episode is packed with actionable insights for data and business leaders who want to move from theory to practice and ensure their data work truly makes a difference.

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Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Lisa Allen, Director of Data at The Pensions Regulator (TPR), about the role of data in protecting savers and shaping a more resilient pensions industry.

Lisa shares the story behind TPR's new data strategy and how it's helping to modernise an ecosystem that oversees more than £2 trillion in savings across 38 million members. Drawing on her experience at organisations including the Ordnance Survey and the Open Data Institute, she explains why strong data foundations, industry collaboration, and adaptive thinking are essential to success.

The conversation explores how the regulator is building a data marketplace, adopting open standards, and applying AI to enable risk-based regulation, while reducing unnecessary burdens on the industry. Lisa also discusses the value of working transparently, co-designing with stakeholders, and staying agile in the face of rapid change.

This episode is a must-listen for business leaders, regulators, and data professionals thinking about strategy, innovation, and sector-wide impact.

Behavioural data is fast becoming a cornerstone of modern business strategy.

Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do.

As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale.

But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity.

In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from:

• The transition from survey-based research to behavioural data analysis
• The impact of AI on interpreting digital interactions
• Ethical considerations surrounding data consent and transparency
• Building trust through clear data collection and usage practices

Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence.