How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.
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How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.
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About this listen
Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:
- What is behavior change marketing?
- Is more choice actually better?
- Why did Nike's sustainable shoe fail when it was supposedly what people wanted?
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