Do you sometimes feel like you’re the best kept secret? Do you want to scream and shout from the rooftops about how amazing your classes are but no one seems to hear you?

The marketplace these days can feel so crowded and it can seem an almost impossible task to be seen and heard above all the noise.

I have worked with so many small business owners over the past couple of years who share this exact frustration.

And when we start to drill into their strategies to work out how we can make things better, one common problem pops up time after time.

They are pouring time, energy and money into trying to find that one magic solution that will fix everything. Often they are attempting what I would classify as “advanced” techniques but none of them are hitting the mark.

Why?

They are running before they can walk. They’re trying to build a house (well, a business) on wobbly foundations. They haven’t completely nailed the basics.

So in today’s podcast episode we are going back to basics.

I am going to walk you through the two most fundamental, but important, marketing questions that you must have complete clarity over before you can add the frills.

And if you’re thinking – I already know the basics – I don’t need to hear this….. then this episode is particularly for you!

Even the strongest of foundations can develop cracks with all the changes that are happening in the world around us but fixing those weaknesses can really help us build an incredible, successful and strong business going forwards. So let’s take the time to get this right. It will pay off in the long run.