In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, turns their recent webinar 'How to Make People Buy from Your Online Store' into an episode for you today. Katie discusses the challenges faced by farmers and butcher shops in converting physical store customers into online buyers. She emphasizes the significance of conversion rate optimization (CRO), sharing strategies for attracting and retaining online customers. Katie outlines the essential elements for improving e-commerce conversion rates, such as effective target customer analysis, clear product descriptions, high-quality product photos, and using sales promotions strategically. She also talks about the importance of keeping inventory consistent and making logistical details easily accessible. The podcast wraps up by presenting three action steps for different types of store owners and introduces an upcoming accelerator program to help vendors improve their online sales performance.

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/