• How to Use Copy to Improve CLTV with Eden Bidani

  • May 12 2022
  • Length: 20 mins
  • Podcast
How to Use Copy to Improve CLTV with Eden Bidani cover art

How to Use Copy to Improve CLTV with Eden Bidani

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  • Summary

  • Things to Learn:

    • How to write copy that provides real value
    • “Providing Value” doesn’t just mean case studies/bottom of funnel plays
    • How to not be disruptive in your client communications 
    • Setting expectations upfront affects CLTV
    • Be transparent about TTV (Time to Value)
    • Don’t just “dump information”. Be tactical in how you communicate to maximize adoption
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