Joe Friel has been coaching endurance athletes since 1980 and is widely credited with bringing periodization into mainstream cycling training. In this conversation, we dig into how his training philosophy has evolved over four decades, what athletes still get wrong about planning their seasons, and how to adapt training for riders over 50. From time-crunched training to the 9-day cycle, Friel shares insights on balancing intensity, measuring load, and making the most of recovery and adaptation. We also touch on data obsession, zone-based training, and whether AI can ever replace a human coach. If you're serious about getting faster—and smarter—on the bike, this episode is packed with practical wisdom from one of the sport’s most respected minds.

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