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How to Start a Podcast for your Business

How to Start a Podcast for your Business

By: Harry Duran
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About this listen

How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast. Harry has done the hard work for you. Since 2014, Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters! Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast.2022 FullCast Economics Marketing Marketing & Sales
Episodes
  • 07. How To Profit With Your Business Podcast
    Mar 13 2021

    Click here to download the full transcription as a formatted PDF.

    In this episode we explain the importance of your call to action, guest appearances, creating a lead magnet and attracting sponsors.

    FullCast’s Client Centric Mission

    We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

    The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

    Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

    Resources Mentioned

    https://fullcast.co/pod30 - Your 30-minute link, only available to listeners of this episode!

    FullCast.fm - How to Start a Podcast For Your Business

    Podcast Junkies - A podcast about podcasting, since 2014

    RateThisPodcast.com/bizcast - Leave a Rating and Review for this show

    PodMatch - Sign up to be a guest on shows or as a host looking for guests

    Libsyn - Podcast hosting

    Harry Duran’s One Sheet - An example of my podcast profile

    She Invests Sponsor Sheet - A client example

    Vertical Farming Podcast Sponsor - Our sponsor sheet for another show we produce

    Next Steps

    Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

    Support the show: https://fullcast.co/bizcast

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    9 mins
  • 06. How To Promote Your Business Podcast
    Mar 13 2021

    Click here to download the full transcription as a formatted PDF.

    In this episode we cover show notes, automated vs. manual transcriptions, episodic promotion using audiograms, and how to ask for a rating and review.

    FullCast’s Client Centric Mission

    We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

    The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

    Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

    Resources Mentioned

    FullCast.co/pod15 - Book your free Podcast Brainstorm today

    FullCast.fm - How to Start a Podcast For Your Business

    Podcast Junkies - A podcast about podcasting, since 2014

    RateThisPodcast.com/bizcast - Leave a Rating and Review for this show

    Better Click to Tweet - Wordpress plugin for creating clickable quotes on your site

    Rev - email service provider

    Scribie - email service provider

    Otter - email service provider

    Headliner - audiogram creation tool

    Canva - Browser-based design service

    Descript - audio transcription and in-browser editing tool

    Rate This Podcast - make it easy for listeners to rate and review your show

    Next Steps

    Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

    Support the show: https://fullcast.co/bizcast

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    8 mins
  • 05. How To Publish Your Business Podcast
    Mar 13 2021

    Click here to download the full transcription as a formatted PDF.

    In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.

    FullCast’s Client Centric Mission

    We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

    The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

    Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

    Resources Mentioned

    FullCast.co/pod15 - Book your free Podcast Brainstorm today

    FullCast.fm - How to Start a Podcast For Your Business

    Podcast Junkies - A podcast about podcasting, since 2014

    ratethispodcast.com/bizcast - Leave a Rating and Review for this show

    Calendly - scheduling tool

    SavvyCal - scheduling tool

    Mailchimp - email service provider

    Aweber - email service provider

    Constant Contact - email service provider

    Next Steps

    Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

    Support the show: https://fullcast.co/bizcast

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    8 mins

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