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In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.

So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.

Jackie breaks down:

• Why Stories are your warmest, most trust-filled audience
• The biggest mistakes studio owners make when using Stories
• The mindset shifts you need to sell confidently
• A repeatable framework — Hook, Educate, CTA — you can apply today
• Real client stories showing how intentional Stories actually boosted sign-ups

If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.

Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.

Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Get Insider Marketing Tips in my Free Marketing Masterclass
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind