
How to Sell Property Faster in 2025: Branding & Marketing Secrets | Episode 58: Oliver James
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About this listen
In this episode, we unpack the real reasons your property isn't selling and it’s probably not just the market. From over-relying on estate agents and cookie-cutter brochures to overlooking the power of branding for property developers, we explore the costly marketing mistakes that stall sales.
Discover how strong property development marketing can increase your GDV by up to 11%, help sell your property faster, and build trust with buyers before the site is even finished. We dive into the psychology behind property sales, the shift toward personal branding, and the role of early adopters and soft launches in today’s property market.
We’re joined by Oliver James, founder of award-winning agency Property Branding, who shares insights from both sides, his own experience building a portfolio and helping developers stand out in a competitive property development UK market.
Whether you're selling homes in tough markets, scaling your portfolio, or just starting out, this conversation offers practical property marketing strategies and property sales advice to help you navigate 2025’s market conditions with confidence.
Contact Oliver:
https://instagram.com/oliverjames.pb/
Property Branding: https://propertybranding.co.uk/
Property Developer Show:
https://instagram.com/propertydevelopershow/
https://tiktok.com/@propertydevelopershow
https://linkedin.com/company/property-developer-show
https://facebook.com/propertydevelopershow
Join us live at the Property Developer Show as we tour different cities across the UK in 2025!
Don’t miss out on this incredible opportunity to connect, learn, and grow within the property development community.
Register for your FREE tickets now: https://www.propertydevelopershow.co.uk
00:00 Coming up
00:35 First deal in property
02:35 Investing in property remotely
11:50 Running a business and investing in property - how to make both work
21:20 The marketing mistakes property developers are making thats costing you sales
32:21 7-11-4: The trust-building strategy most developers miss
34:18 How digital branding and marketing has evolved in property (and what still works)
37:01 Business brand vs personal brand, which one actually matters as a developer?
45:12 Struggling with personal branding? Here’s how to be authentic
48:17 How to connect with Oliver