How to Optimize Your Brand for Google Search - with Jason Barnard
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How to Optimize Your Brand for Google Search - with Jason Barnard
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About this listen
What do people see when they Google your brand or personal name? Did you just check? Since branded search often converts very well to paying customers, it’s so important that we get it right.
Wait. You mean we can influence what pops up!? Yup.
This week we’re joined by Jason Barnard of founder of Kalicube, author, podcaster, musician (no guarantee of singing), to cover topics such as:
- How to get an unfair advantage by dominating branded search.
- What are brand SERPs? Why are they important?
- Why do rich sitelinks give us a 4X advantage in search, and how do we get them?
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