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How to Market Your Horse Business with Denise Alvarez

How to Market Your Horse Business with Denise Alvarez

By: Denise Alvarez
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 How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com© 2025 How to Marketing Your Horse Business with Denise Alvarez Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ditch Generic Messaging & Craft a Brand Story with Amy McGann

    Ditch Generic Messaging & Craft a Brand Story with Amy McGann
    Jul 23 2025

    If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

    In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance.

    You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183

    🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
    Show More Show Less
    31 mins
  • Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business

    Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business
    Jul 17 2025

    In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential.

    In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/182

    🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
    Show More Show Less
    25 mins
  • Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey

    Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
    Jul 10 2025

    Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know.

    From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm.

    Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why.

    If you’ve ever wondered what “equine law” really means for your day-to-day operations, this conversation is for you.

    Disclaimer:
    The following podcast features attorney Polly Hey of Hey & Hey, Attorneys at Law. Ms. Hey is licensed to practice law in California and Tennessee. The content of this podcast is for informational purposes only and does not constitute legal advice. Listening to this podcast does not create an attorney-client relationship. For legal advice specific to your situation, please consult a qualified attorney licensed in your jurisdiction.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/181

    🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins
    Show More Show Less
    40 mins
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