Tired of feeling invisible online? Today’s guest, Laura Jawad, an SEO strategist and former oceanographer, reveals how to turn your website into a client-magnet using smart SEO techniques. Whether you’re just starting out or looking to optimize your current content, Laura breaks down SEO in simple, actionable steps you can implement today.

What You'll Learn:

• What SEO really is—and why small businesses can't ignore it - 02:59
• How to use local SEO and Google Business Profiles to your advantage - 04:22
• The 3 pillars of strong SEO: longtail keywords, content, and backlinks - 08:36
• Building content clusters and topical authority - 12:34
• Why engaging content beats keyword stuffing -17:22
• How SEO ties into your social media and overall online presence - 19:43
• How to use Google Autocomplete to discover and refine your niche - 24:22
• Best SEO best practices for page structure and content linking - 26:46

Connect with Laura Jawad:

👉 Website: www.laurajawadmarketing.com/the-exit-interview

👉 LinkedIn: www.linkedin.com/in/laurahmelo

Your Host:

Kim Rittberg — media strategist, content coach, and host of The Exit Interview

🎥 Free Video Tips & Resources: https://www.kimrittberg.com

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