How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547 cover art

How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547

How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547

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In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.

Today we’re discussing:

  • The fast way to build legal agility into your business model from day one
  • Structuring for growth and asset protection (company, trust, unit trust)
  • IP basics retailers actually need: trademarks, copyright, designs
  • AI in content and images: what you do and don’t own, and how app T&Cs can bite
  • Privacy and Spam Act essentials for email and SMS lists
  • Writing T&Cs and privacy policies that match what you actually do
  • Returns done right: change‑of‑mind vs faulty goods obligations
  • Influencer campaigns: disclosure, guidelines and who’s liable if they over‑promise
  • Promotions and pricing: genuine discounts, time limits and “while stocks last”
  • Working with overseas suppliers and dropship partners: protections to bake in

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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