How to Lead Tourism for Good: Leslie Bruce, CEO of Banff & Lake Louise Tourism cover art

How to Lead Tourism for Good: Leslie Bruce, CEO of Banff & Lake Louise Tourism

How to Lead Tourism for Good: Leslie Bruce, CEO of Banff & Lake Louise Tourism

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In this episode of the Into The Hearts of Canada series, Karryon's Matt Leedham joins Leslie Bruce, CEO of Banff & Lake Louise Tourism, for an inspiring and uplifting conversation where Leslie shares the success story of leading tourism for good.

Leslie’s leadership at Banff & Lake Louise Tourism reminds us of the profound impact sustainable and regenerative tourism can have on our communities, environments, and economy.

For travel professionals, Leslie's work highlights the importance of sharing these values with your clients to ensure everyone benefits from tourism.

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Into The Hearts of Canada is presented by Karryon, in partnership with Destination Canada.

Subscribe to Into The Hearts of Canada Podcast here

Visit: www.destinationcanada.com for more on Canada and www.keepexploring.com.au

Visit: www.banfflakelouise.com for more on Banff and Lake Louise

Watch the Tourism For Good with Leslie Bruce video here

Find your local Canada Specialist Travel Advisor here

Read more about Into The Hearts Of Canada episode 1 here

Visit: karryon.com.au for the latest travel news and trends

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Into the Hearts of Canada takes you beyond the guidebooks and into the heart and soul of one of the world’s most progressive travel destinations. This 10-part series explores the people, places, and powerful ideas shaping the future of travel through a Canadian lens. From Indigenous knowledge-keepers and local changemakers to iconic landscapes and regenerative tourism pioneers, each episode offers an intimate conversation with the people reimagining what travel can be.

Whether you’re a curious wanderer or a travel professional seeking fresh insights, this podcast invites you to see Canada with new eyes and an open heart.

Into The Hearts of Canada is presented by Matt Leedham and produced by Cassie Walker.

Karryon acknowledges the traditional owners of the lands on which Karryon Media is made and the lands from which you are listening today.

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ITHC midroll updated 14/07/2025

Softer take

14/07/2025 edit

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.