
How to Get Clients that Stick Around for 10+ Years w/ Dale Beaumont
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About this listen
Things you will learn:
- Economics of retaining existing clients vs. acquiring new ones
- How to not get sucked into the “acquisition trap”
- The power of niching down (and it relates to CLTV)
- How events can impact CLTV
- How to get clients that stick around for 10+ years
- How to use experiences to create stickiness
- How to get human with your customers
- Add value in unique ways (like bulk buying licenses from a vendor to give to customers a tool they all need)
- If customers aren’t growing, they are on the path to churn
- Ask for information (like birthday and date of joining a program) so you can deliver special surprises
Dale Beaumont's business program
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.