How to Craft a Compelling Brand Purpose Statement
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How to Craft a Compelling Brand Purpose Statement
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About this listen
What do you stand for and believe in? In this episode of The Brilliant Brand Podcast, we dive into crafting a brand purpose statement that actually means something.
You’ll learn two simple, plug-and-play formulas to articulate your purpose with clarity and confidence, plus hear real-world examples—including how one big-name brand has successfully carried the torch of its Founder.
If you’ve been struggling to put your brand’s deeper “Why” into words, this is your moment.
Walk away with a powerful statement that can guide decisions, inspire your audience, and anchor your business for long-term impact.
Tune in now:
🍎 Listen on Apple Podcasts
🟢 Listen on Spotify
🛠 Resources & Mentions:
- Episode 3 - From Blurry to Brilliant: Focusing on Your Purpose Clearly
- Patagonia purpose
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LinkedIn: Sonia Chopra Instagram: @freshsparks Learn more: https://freshsparks.com