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How to Build a High-Trust, Low-Turnover Dealership Team with Brett Sutherlin

How to Build a High-Trust, Low-Turnover Dealership Team with Brett Sutherlin

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In this episode, I sit down with Brett Sutherlin from Sutherlin Automotive Group for a powerful conversation about what’s actually working in today’s dealerships.

Brett pulls back the curtain on how his team is flipping the script—turning service drives into high-trust buying opportunities, building custom software to appraise every car that rolls into the service bay, and creating a culture where turnover is the exception, not the rule.

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What we discuss in this episode:

  • How to seamlessly buy cars from your own service customers without creating friction
  • Why service advisors (not salespeople) are the secret weapon for vehicle acquisition
  • The dealership mistake that pushes customers away without you even realizing it
  • How Brett’s team cut turnover to a fraction of the industry average by building people-first management training
  • Why ignoring your fixed ops team is quietly costing you more than you think
  • The future of technicians: why your next great tech might look more like a software engineer than a grease monkey

This isn’t just a conversation about surviving market shifts—it’s about building something that actually thrives through them.

Listen to the episode featuring Brett Sutherlin for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Brett Sutherlin

Connect with Ted Ings and the Fixed Ops Roundtable:

  • Register for the next Fixed Ops Roundtable Event
  • Ted Ings on LinkedIn
  • Center for Performance Improvement



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