Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn:

• How interactive tools and calculators can help SEO

• How to decide what kind of interactive tool is relevant to your audience

• How you can draw people to your site with keywords leading to an interactive tool

• How quizzes can lead to PR and backlink opportunities

• How to get started setting up surveys and quizzes to put on your site

• How to promote your new interactive tool once it’s live

• Why you should follow up with an email flow

• What to put in the email flow to keep customers in your funnel

• Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

• Steven’s favourite tools to make online surveys, quizzes and tools

Useful resources:

• Lovable

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course