How business strategists can take advantage of our bias of ignoring luck
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How business strategists can take advantage of our bias of ignoring luck
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Chengwei Liu, Associate Professor of Strategy and Behavioral Science, talks about his research into luck with Core Insights host Trevor Barnes. Dr Liu reveals the situations and reasons why we have a bias towards luck, underestimating our good luck and overestimating bad luck. This bias can be exploited by firms alive to the opportunities that luck brings. Read more about it here.
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