Data has always been important in commerce. Even during the pre-internet days, having some understanding of what your customer liked allowed you to make informed choices on which products and services to offer.

But when eCommerce came around, effective data collection and interpretation became critical for survival. Understanding user behavior, especially knowing what influenced people to go through or back out of a purchase decision became the name of the game. By knowing your customer in such a granular way, you are better able to predict purchasing patterns, enhance customer experience, and boost your revenue.

In this episode of the Trust Factor podcast, we talk to Brent Peterson, the host of Commerce Talk podcast and founder of Content Basis. Brent talks about all things eCommerce, with emphasis on analyzing user behavior through good data gathering and measurement. Brent also touches on developments ushered by artificial intelligence, particularly on chat bots. Brent predicts a future where online shopping is going to be shaped in large part by AI, from personal chat bots to enhanced layered navigation.

In this episode we discuss:

The most effective way to generate content using artificial intelligence

Why data is king when it comes to eCommerce

How artificial intelligence is enriching the online shopping experience

Why you should always observe and measure user behavior

Check out these resources we mentioned during the podcast:

Check Out Brent's Blog: https://talk-commerce.com/blog/ten-commerce-jokes-for-2023/

Check out Content Basis:https://contentbasis.io/

Donate to Mile in My Shoes: http://www.mileinmyshoes.mn/

Meet the Host:

Christina Kay

https://www.linkedin.com/in/christinakay/

Meet the Guest:

Brent Peterson

https://www.linkedin.com/in/brentwpeterson/

Listening on a desktop & can’t see the links? Just search for The Trust Factor in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.