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How a small town music festival exploded into Country Thunder

How a small town music festival exploded into Country Thunder

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We're putting up new episodes every two weeks as we settle into the summer! Today, a curated pick from Saskatchewan that has deep Calgary ties. Every July, more than 20,000 people move into Craven, Saskatchewan for the Country Thunder music festival. The same one that comes here in August. Owner Troy Vollhoffer reveals how he turned the small town event into an international company that brings in millions of dollars every year.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.