Mandy McEwen started her career blogging about roofing contractors and hacking SEO in a male-dominated industry. Today, she runs two thriving businesses—Mod Girl Marketing and Luminetics—and is one of LinkedIn’s go-to voices on personal branding, social selling, and scalable content strategy.

In this episode, Mandy sits down with Brad to talk about what it really takes to grow on LinkedIn in 2025. From batching video in a Hawaii Airbnb to converting lurkers with voice notes and comments, Mandy brings battle-tested tactics and unfiltered stories from inside the content trenches.

If you're a founder, consultant, sales pro, or marketer trying to grow a personal brand that actually drives results, this episode is your blueprint.

📚 What You’ll Learn in This Episode:

→ Why having 50K followers doesn’t mean the leads come easy
→ The real story behind Mandy’s 4.1M-view viral video
→ How to build a “repurpose-first” content machine
→ Mandy’s 25/25/25 rule for consistent engagement
→ What she regrets about her early LinkedIn outreach
→ How she blends SEO, AI, and social to scale brand reach
→ Why commenting > posting when you’re just starting out
→ How her donut-vaccine poll backfired during COVID
→ The underrated ROI of silent lurkers and profile views
→ Why she’s done chasing impressions—and focused on outcomes

💬 Memorable Quotes:

→ “Most prospects are lurkers.”
→ “I batch content. I’m not creating one video a day—I can’t do that.”
→ “Don’t get caught up in likes and impressions. It’ll drive you crazy.”
→ “Show your personality. Make yourself look like you know what the hell you’re talking about.”
→ “People think I get loads of inbound leads… that’s not true.”

🔧 Tactical Takeaways You Can Apply Today:

✅ Use the 25/25/25 rule: 25 DMs, 25 comments, 25 connection requests per week
✅ Repurpose top-performing content before creating anything new
✅ Batch-create video content and stretch it across months and platforms
✅ Watch your profile views—they’re often better signals than likes
✅ Focus on warm touchpoints: voice notes, video DMs, and personalized outreach

🧰 People, Tools, and Resources Mentioned:

→ Mod Girl Marketing
→ Luminetics
→ Veed for video editing
→ Sales Navigator for comment targeting
→ Aware App for LinkedIn analytics
→ AI Profile Builder & Post Writer (launching soon on GoLumi)

👋 Follow Mandy McEwen:

→ LinkedIn: https://www.linkedin.com/in/mandymcewen
→ Website: https://golumi.io

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com