From 8 to 400 brokers in 3 years: Calum White on building Dubai’s fastest-growing real estate firm

In this episode of GNTALKS, Calum White, CEO and Founder of White & Co., shared insights into the rapid growth and evolving strategies of his real estate brokerage, which launched in 2021 with just eight employees. Now boasting over 400 brokers and staff and occupying a sprawling 41,000 sq. ft. office space, White & Co. has quickly positioned itself as a leading player in Dubai's competitive real estate market.

When asked about the business strategy that underpins such explosive growth, White highlighted a robust recruitment process, ongoing professional development, and a commitment to fostering a collaborative environment. He emphasized that White & Co. distinguishes itself through a culture of support and a focus on teamwork, which enhances broker performance and client satisfaction.

A noteworthy initiative discussed was the implementation of a four-day workweek, which White noted has positively impacted company culture and morale, encouraging work-life balance while maintaining productivity. This approach is part of a broader strategy to adapt to the evolving dynamics of the workplace in the real estate sector.

Listen to the full episode to learn more!